S1.12: Nathaniel Kendall-Taylor on reframing social issues and effective communication
Update: 2020-11-13
Description
Nat Kendall-Taylor serves as Chief Executive Officer at the FrameWorks Institute. He oversees the organisation’s pioneering and research-based approach to strategic communications.
In this episode, Nathaniel shared how we can reframe social issues such as social housing. He used ‘pronoun analysis’ as an example to help reinforce stereotypes and stigmatisation. He emphasised that all choices have a fact and can be used as a strategy.
“All the choices we make: language, images, verbs, pronoun are not adornment, not just concept but they are actually influence”-Nat
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