In this episode of the Smells Like Money Podcast, host Suzan Chin-Taylor sits down with Mike Hoffmaster, VP of OBIC Products, to uncover how OBIC’s unique business model is transforming the trenchless infrastructure industry. From structural liners and industrial coatings to a real 10-year warranty and rigorous installer training, OBIC isn’t just meeting expectations—they’re raising the bar.🔍 Key Highlights:- Mike’s 40-year journey through manufacturing and contracting- OBIC’s market-driven business strategy and horizontal growth model- Why OBIC’s installer training and warranty stand out- The role of quality control in achieving long-term success- A sneak peek into OBIC’s international expansion and what’s coming nextContact Information:Mike Hoffmaster - VP, OBIC ProductsWebsites: obicproducts.comEmail: mike@obicproducts.comLinkedIn: https://www.linkedin.com/in/michael-hoffmaster-29233415/Don’t forget to subscribe to the Smells Like Money Podcast for more insights and innovations in the wastewater industry. Follow us on creativeraven.com/smells-like-money-podcast for updates and more episodes.I hope you find this episode as informative and as exciting as we have.Please let us know your thoughts about the episode!Connect with Suzan Chin-Taylor, host of The DooDoo Diva's Smells Like Money Podcast:Website: www.creativeraven.com | https://thetuitgroup.com/LinkedIn: https://www.linkedin.com/in/creativeraven/Email: raven@creativeraven.com Telephone: +1 760-217-8010Listen and subscribe here to your favorite platform:Apple Podcast - Google Podcast - Cast Box - Overcast - Pocket Casts - YouTube - Spotifyhttps://creativeraven.com/smells-like-money-podcast/ Subscribe to the Podcast:https://creativeraven.com/smells-like-money-podcast/Be a guest on our show:https://calendly.com/thetuitgroup/be-a-podcast-guestCheck Out my NEW Digital Marketing E-Course & Coaching Program just for Wastewater Pros:https://store.thetuitgroup.com/diy-digital-marketing-playbook-for-wastewater-pros#TrenchlessTechnology #WastewaterInfrastructure #OBICProducts #InfrastructureRehab #ManholeRehabilitation #StormwaterSolutions #ProtectiveCoatings #MunicipalInfrastructure #PublicWorks #CivilEngineering #UtilityContractors #DigitalMarketingForContractors #InfrastructureGrowth #10YearWarranty #SmellsLikeMoneyPodcast #CreativeRaven #AssetManagement #TrenchlessRehab #SustainableInfrastructure #StormwaterRehabilitation