I’m walking you through my signature branding CAKE Framework—a concept I’ve taught in group programs, discovery calls, and client sessions that immediately makes branding click for people.

Whether you’re a service provider, product-based biz, or mid-rebrand meltdown, this episode will help you understand:

• Why visuals alone won’t build a brand that sells

• What makes up your brand’s core (and why ignoring it costs you sales)

• How to layer your brand strategy so it doesn’t collapse under pressure

• The connection between flavor (aka messaging!) and money

• Why beautiful design is the last step, not the first

This framework is at the center of every rebrand and web design project I take on. If something’s felt “off” in your brand and you can’t quite name it—this is the episode that’ll help you figure it out (and fix it).

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