S1E1 — From MrBeast to Vertical Dramas: Scott Brown on Building a New Format
Description
📘 New release: Short Drama Writing 101: From Industry Logic to Social Psychology — a 36-page practical guide on short dramas. Covers audience psychology, social trends, scriptwriting methods, paywalls, and ad-driven business models.
Available in English, French, Spanish, Portuguese, and Turkish.
👉 Get your copy here: 🔗 https://payhip.com/b/K82oz
👉 Available in multiple languages: payhip.com/ShortDramaAlliance
In our very first episode, host Maggie Han interviews Scott Brown — Emmy-nominated director, producer, and creative executive behind some of the internet’s most iconic content.
Scott has helped build online powerhouses, including:
- Dwayne “The Rock” Johnson’s YouTube channel
- MrBeast’s main channel
- Comedy projects with Kevin Hart
- Over 750 episodes of Larry King Now on Hulu
Now, he’s betting on vertical series as the next frontier in storytelling — a format he believes could rival traditional television in both scale and narrative sophistication.
In this episode, we explore:
- Why vertical series are more than just “short dramas”
- What Western creators can learn from China’s short drama boom
- How to balance data-driven production with creative originality
- The role AI could play in shaping the future of vertical storytelling
This is a must-listen for creators, producers, and platform leaders navigating the rise of shortform vertical content.
United States
