S1E26: PR 101 - Learning To Think Like a Publicist
Description
Most brands leave influencer marketing to their PR department. Learn to think like a PR professional to better understand what brands want to achieve with influencer partnerships.
Join us as we discuss PR with Marcia Gomez, president of Canvas Communications. We'll discuss creating narratives and telling stories. How to craft your own story or build on a story in the news. How to research what a brand's communication strategy to craft your ideas when pitching brands. How to find a brand's target audience and why that's important.
To watch a video of this conversation visit The Blogger Union YouTube Channel.
Want to be part of the live audience during our next episode? Register to become a member at thebloggerunion.com/register and you'll receive email notifications for upcoming webinars, in-person events, and other opportunities.
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