In this episode, Brandon Deroche, a passionate advocate for social impact through music and culture. Brandon shares his journey from being a touring musician to founding Propeller, a platform that empowers artists to leverage their influence for meaningful causes. He reflects on the evolution of live music post-pandemic and the shifting dynamics of ticket sales, while also diving deep into the intersection of activism and entertainment.

Episode Highlights

• Brandon's Summer Experience: Brandon discusses how his summer was a blur filled with various music festivals and the significant impact of working with artist Chappell Roan.
• The Rise of Chappell Roan: He elaborates on Chappell’s meteoric rise in the music scene, breaking attendance records at major festivals and using her platform for LGBTQ advocacy.
• Shifts in Live Music Attendance: Brandon shares insights on how this summer marked a return to full live music experiences, contrasting it with the uncertainty of previous years.
• Ticket Buying Behavior Changes: He explores the new trends in ticket purchasing, where audiences are waiting until the last minute to buy tickets, impacting sales dynamics for promoters.
• Propeller’s Mission: Brandon explains how Propeller connects artists with causes they care about, using incentives to engage fans in social impact initiatives.
• Successful Campaigns: He highlights successful campaigns like Gojira’s environmental efforts and Allie & AJ’s support for the Trevor Project, showcasing how authenticity drives engagement.
• Psychedelics and Social Impact: Brandon discusses his belief in the connection between psychedelics and social change, sharing personal experiences that shaped his worldview.
• Navigating Political Landscapes: He reflects on how political climates influence artist activism and the challenges faced when addressing sensitive issues in today’s environment.

You can follow Brandon here.

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