S1E8: What is Brand Journalism? (+ The 5 Dynamic Brand Heroes For Client Articles)
Description
“Brand Journalism is lightly-branded, customer-centric storytelling that transforms the reader.” ~A.W. Peyton
That little phrase and method of writing has made me lots of money as a writer. It has helped many transition out of the typical low-pay content writing space. It's not for beginners, but if you can write it might be for you. And brand journalism is more relevant today than ever. As consumers/readers want more transparent and honest content that reads like edutainment. Brand storytelling and creating strategic client narratives makes perfect sense. You can publish these entertaining pieces on Medium, the client's site, and in popular publications. Best of all, you can command a high price if you know the system that I teach in my course. [see below]
In this podcast, you’ll learn:
○ Two definitions of Brand Journalism.
○ Why Brand Journalism is the future of content marketing.
○ The 5 Heroes of Brand Journalism—with examples. (AKA, 5 DYNAMIC BRAND HEROES)
○ And much more!
DOWNLOAD 1: Free Worksheet and Brand Journalism guide! Go to: https://www.writingincomeaccelerator.com/summit-assets
DOWNLOAD 2 my presentation and guide on how to write Brand Journalism stories! https://www.writingincomeaccelerator.com/momentum2021
Freebies & References In The Podcast:
○ The Resurgence of Brand Journalism and why it’s here to stay: https://medium.com/brand-journalist/the-resurgence-of-brand-journalism-and-why-its-here-to-stay-51dfe93222e8
○ John Deere - https://www.deere.com/en/publications/the-furrow/
○ The Red Bulletin - https://www.redbull.com/us-en/theredbulletin
○ Patagonia - https://www.patagonia.com/stories/
** My students and I charge $500 - $1,500 per article because they're designed to get client-centric RESULTS. We get 5-10X Return On Article Spend for our clients and the traffic keeps coming as the days, weeks, and months roll on. Learn more at https://bitly.com/6FFWCOURSE.
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United States
