Tom Campanaro has been a part of the fitness community for almost 50 years.  He created the Total Gym back in 1974.  Total Gym is a name so synonymous with fitness that most people would think that it had always been a vast success, but this is not the case.  When Tom first created the Total Gym, he couldn't even get people to try it.  He had to find a way to market the device in a pre-internet era.
 
His method of marketing was trade shows and they did over 200 a year.  This was the way they marketed the Total Gym.  
 
It took almost 20 years before the total gym started to truly gain traction as a fitness product.  At this time, Tom had gained a foothold in not just individual home sales for his product, but the rehabilitation and physical therapy community, and in the commercial sector as well. The Total Gym became a total success.
 
It wasn't always easy, but he persevered, and in this episode we will learn many lessons from Tom and the Total Gym.
 
 

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About the Author: Before Travis Barnes became a best-selling author, international presenter, founder and franchisor of Journey Fitness 333 he spent a decade of his life in prison for a nonviolent drug offense. Upon returning home to his wife and daughter he worked hard to grow himself in the fitness industry so he could buy his family a home of their own. 2 months after buying their home Tropical Storm Lee caused it to be flooded to the second floor. Approximately 1 year after the flood while still rebuilding their home and during the Christmas holiday season Travis was let go from his employment as COO for a local fitness company. After he and his wife spent 6 months as traveling trainers and while still living on an unemployment check and in a FEMA trailer, they began what is now a fitness franchise . Most recently and with the rest of the industry Travis has overcome the obstacles of the pandemic by redesigning his business. Travis has used the pandemic as an opportunity to instead of returning to business as normal, he has returned to business as better than normal. Travis is an Overcomer.