DiscoverThe Sniff Perfume PodcastS2 E21 Commodity Fragrances: Refounding a brand
S2 E21 Commodity Fragrances: Refounding a brand

S2 E21 Commodity Fragrances: Refounding a brand

Update: 2023-09-01
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Vicken Arslanian didn't found Commodity Fragrances, but he did RE-found it following the brand's demise. We talk to him about what it takes to bring a brand back, what the challenges are, and how doing so has changed his outlook. Vicken teases us with brand announcements and a new fragrance coming soon. 

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S2 E21 Commodity Fragrances: Refounding a brand

S2 E21 Commodity Fragrances: Refounding a brand

Nicola Thomis