S2 E7 Risk, Reputation and Shareholder Value - Talking the business of horse welfare with racing communications expert Vicky Leonard
Description
To say Vicky Leonard is brave is probably an understatement. Back in 2017 she published a series of blogs where she outlined the threat poor horse welfare poses to the racing industry. It caused quite a stir.
Since then she has been advocating for change in the industry because as she sees it, horse welfare is the one issue that could bring racing down.
In the seven years since that post, she has led hard conversations all over the world to help the industry grasp the risk to their reputation, their bottom line...their future.
Like most horse people, Vicky is an optimist and a doer. She not only sees the dangers, but also the opportunities to make things better, and the many positive changes that are already happening.
Vicky gives us a glimpse into the world of racing and her insights are valuable for everyone interested in the future of horses in sport.
United States
