In this Halloween-inspired episode of The Seamless Blend, Gabby and Jørgen take a closer look at the promises and pitfalls of Digital Product Creation (DPC) in fashion. Reflecting on the rise, fall, and potential resurgence of DPC, they explore the initial excitement around this technology and why it has struggled to meet expectations.

They discuss the barriers to widespread adoption, including the skills gap, economic challenges, and cultural resistance within the industry. Finally, they examine whether DPC might find new life as part of a broader digital transformation strategy alongside emerging technologies.

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