Since 2016, we’ve been proud supporters of the Ladies Gaelic Football Association, and in this episode, we’re diving deep into this impactful partnership. Join us as Eimear O’Sullivan, Director of Corporate Affairs, discusses the eye-opening research behind our Get Behind the Fight campaign.

Our Marketing colleagues Tom Mughal and Linda Fitzgerald share behind-the-scenes stories from the 2024 campaign shoot, and the coach from Coláiste Cholmcille, winners of our School Stamp Card Competition, gives us the inside scoop on their €50k prize. Plus, we have special guest appearances from three of our inspiring Lidl LGFA Ambassadors.