S2.E7. Build an Authentic Audience with Kirk Wallace (a.k.a) Bonehaus
Description
In this episode of Low-Key Legends, I interview my friend Kirk Wallace to discuss the changing landscape in the creative community. They explore how sharing work in 2024 has evolved and how it has impacted how audiences and clients discover their work. Kirk shares his journey from being an engineer to becoming an illustrator and designer, and how he has grown his audience and built a successful career.
We get into the importance of authenticity, the need to adapt to new formats and platforms, and the balance between B2B and B2C audiences. We discuss the importance of sharing the process and telling a compelling story to emotionally connect with an audience; finding the balance between being a business person and an artist.
Kirk on Social: