S22 Ep2: Little Moons Co-Founder, Vivien Wong: Grit, grace & graft — what it really takes to go viral
Update: 2025-06-16
Description
Do you know what it takes to become a 10-year ‘overnight’ success? How do you turn something you love into a $66 million business? And what drives you to keep going in order to make that happen?
In this episode, Holly speaks candidly with Vivien Wong to learn more about her story of co-founding the mochi ice cream sensation, Little Moons.
With a bold vision to introduce the UK to a whole new dessert category rooted in the centuries old Japanese tradition of mochi, Vivien embarked upon a rollercoaster of a journey.
After ten years of blood, sweat and tears, a viral TikTok moment propelled Little Moons to massive popularity, making mochi a household name across the UK and beyond. In this powerful conversation, Vivien shares just what it took to create an offering that entirely redefines how people think about dessert. She also opens up about her experiences as an Asian female founder and highlights how hard work — really hard work — will always prevail, but has learnt how equally important it is to press pause, too.
From navigating cultural appreciation, to the highs and lows of building a memorable brand, this conversation is filled with unrivalled insight for anyone looking to carve out a new niche, bring an idea to life or inspire future generations by breaking down barriers and achieving the unimaginable.
In this episode, Holly speaks candidly with Vivien Wong to learn more about her story of co-founding the mochi ice cream sensation, Little Moons.
With a bold vision to introduce the UK to a whole new dessert category rooted in the centuries old Japanese tradition of mochi, Vivien embarked upon a rollercoaster of a journey.
After ten years of blood, sweat and tears, a viral TikTok moment propelled Little Moons to massive popularity, making mochi a household name across the UK and beyond. In this powerful conversation, Vivien shares just what it took to create an offering that entirely redefines how people think about dessert. She also opens up about her experiences as an Asian female founder and highlights how hard work — really hard work — will always prevail, but has learnt how equally important it is to press pause, too.
From navigating cultural appreciation, to the highs and lows of building a memorable brand, this conversation is filled with unrivalled insight for anyone looking to carve out a new niche, bring an idea to life or inspire future generations by breaking down barriers and achieving the unimaginable.
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