In this episode of Purpose Project, host Leslie Pagel kicks off season two by delving into the significance of purpose in the workplace. Joined by Cathy Ann Armour, CEO of the Better Business Bureau in Indianapolis, they explore how personal and professional purposes intersect. Cathy shares her journey, emphasizing the roles of self-awareness, intentional leadership, and the importance of aligning one's personal purpose with organizational goals. Through their candid discussion, Cathy highlights the essential qualities of trust, integrity, and the pursuit of meaningful work for both leaders and employees.

00:00 Introduction to Purpose Project Season Two

00:37 Meet Cathy Ann Armour: CEO of Better Business Bureau

01:27 Cathy's Personal and Professional Journey

02:22 The Role of Purpose in Leadership

06:05 Purpose in the Workplace: Aligning Personal and Organizational Goals

08:57 Building a Purpose-Driven Culture

17:58 Challenges and Insights in Purpose-Driven Leadership

41:34 Advice for Leaders on Connecting Teams to Purpose

45:36 Conclusion and Reflections on Purpose and Leadership

Purpose Project is a research study on the topic of life's purpose. You can follow along in the making of Purpose Project:
Instagram: @purpose.project
LinkedIn: @purposeproject-media
TikTok: @purpose.project

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