S2E10 Interview with Tareq Hadhad: Why Purpose Is the Most Valuable Investment
Update: 2025-11-17
Description
Tareq Hadhad, founder and CEO of Peace by Chocolate, joins The Pricing Guys to share why purpose is not a cost. It is an investment that builds trust, pricing power, and long-term brand strength. He explains how real premium pricing comes from story, experience, and service rather than a higher sticker price.
We also dive into how Gen Z votes with their wallets, rewarding companies that act with authenticity and consistency. Purpose and profit can grow together when brands commit for the long haul.
Learn more:
Revenue Management Labs: https://revenueml.com
Peace by Chocolate: https://peacebychocolate.ca
#GenZ #ConsumerTrends #Leadership #Growth #PeaceByChocolate #community #pricing
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