In this episode, Executive Director Kamatara Johnson and Chief Learning Officer Kris Alexander kick off a three-part series on Centering People & Purpose, starting with the second mindset of Big View: Values-Based Organizing.

What happens when we lead with what we stand for, not just what we stand against? Join us as we explore how shared values can be a powerful foundation for organizing work that inspires hope, unity, and real community systems change.

We’ll break down the difference between traditional organizing and values-based organizing, share real-life examples from our own experiences and Circles communities, and dig into why centering values helps us keep people and purpose at the heart of what we do.

This isn’t just theory—it’s a practical shift that can reshape how we design campaigns, engage communities, and imagine solutions that include everyone, not just a few. Whether you’re new to organizing or a longtime changemaker, this episode will ground you in the “why” of values-based strategy.

Episode Transcript & Show Notes: circlesusa.org/s2e2