In this episode of "Takin’ Care Of Lady Business®," host Jennifer Justice dives into the innovative world of personal life strategy with Bonnie Wan, author of "The Life Brief" and a Head of Brand Strategy & Partner at Goodby Silverstein and Partners. Wan has pioneered the application of strategic brand planning to personal development, a domain traditionally reserved for corporations. Despite the business world's hesitation to embrace personal strategic planning, Wan has successfully transformed this concept into a structured method that individuals can use to design a life of purpose and clarity.

Key Takeaways

• Discover Bonnie Wan's Life Brief method, a transformative tool for personal development that adapts corporate brand strategy principles. 


• Learn about the three-step process of the Life Brief method: Get Messy, Get Clear, and Get Active


• Explore real-life applications of the Life Brief method, including how it helped Bonnie rekindle passion in her marriage and navigate parenting challenges.


• Understand the unique challenges women face in corporate environments and how Wan’s method encourages them to break free from societal constraints to pursue what they truly want.


• Hear Bonnie’s insights on overcoming personal setbacks and the importance of building a supportive network that reflects back your true potential, especially when self-doubt creeps in.

Resources

Connect with Bonnie: https://www.linkedin.com/in/bonniewan/

Follow Bonnie: https://www.instagram.com/bonniewanofficial/

Learn more about Bonnie’s book, The Life Brief: https://thelifebrief.com/

About Our Guest 

Bonnie Wan is an author and speaker, as well as partner and head of brand strategy at the world-renowned advertising agency, Goodby Silverstein & Partners. As creator of The Life Brief, Bonnie helps people live with greater clarity, creativity, and courage by teaching them how to write creative briefs for their lives. The Life Brief has evolved from an agency talk into a workbook, workshops, and speaking appearances at Gwyneth Paltrow’s Goop, Jane Goodall’s Activating Hope Summit, the 3% Conference, SXSW, Accenture, Apple, Google, Change.org, and more.

About the Show 

Takin’ Care Of Lady Business® is hosted by Jennifer Justice aka JJ, founder and CEO of The Justice Dept. JJ interviews achievers, entrepreneurs and high level executives, discussing the how to of building business as well as the challenges while competing and thriving in both business and in life. These highly successful women will share secrets, strategies and insights about what it takes to play to win.

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About Our Company, The Justice Dept.

A female focused advisory, consulting and law firm advocating for female founders, talent, execs and brands. We represent bo$$ ladies to make them 💰💰.

Website:  https://www.thejusticedept.com/

Be the Bo$$ of Your Career: https://www.thejusticedept.com/online-course

YouTube: www.youtube.com/@jenniferjustice6653

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