Marian Leitner created Archer Roose in 2015 with the mission of producing affordable luxury wines with minimal intervention. Instead of building a winery and committing to a specific geography and varietal, Marian wanted to offer wines from the most renowned regions around the world. So, she fostered personal relationships with small, adventurous winemakers to produce six unique, natural wines that are made from organic grapes and are vegan-friendly. 

Her emmy-award winning commercials, starring business partner Elizabeth Banks, have been lauded by the San Francisco Chronicle as the "most innovative wine marketing around." Archer Roose has been recognized by Wine Spectator and the Beverage Tasting Institute. Her wines can be found in James Beard Award Winning restaurants, Target stores, and on JetBlue flights.

In this episode of Takin’ Care of Lady Business®, Jennifer Justice speaks with Marian Leitner Waldman, a seasoned entrepreneur with a rich operations and brand-building background and a significant player in the wine industry. Drawing from her experiences as a consumer who desired a convenient and sustainable wine option, she co-founded Archer Roose. This brand offers fruit-forward, dry wines with a clean label and a transparent supply chain. Her perspective on disrupting the wine industry with sustainable, high-quality canned wine is shaped by her desire to address the industry's challenges, such as fragmentation, disconnection from consumers, and additives in wine.

Here is what to expect on this week’s show:

• Explore how the wine industry is undergoing a sustainable transformation.


• Discover the secrets behind the origins of your favorite wines and the push for transparency in the industry.


• Dive into the world of innovative, environmentally friendly wine packaging, reducing the industry's carbon footprint.


• Gain valuable business insights, including tips on securing capital, staying authentic, and managing budgets effectively.


• Learn how you can contribute to a greener world through sustainable wine consumption.

Quotes:

"We're shaking things up in the wine industry over here. So we are building a transparent, sustainable, high-quality wine brand that produces wine all around the world and brings it to consumers in kegs and cans." - Marian Leitner Waldman

"People can smell bullshit a mile away. So [a celebrity partnership] really has to be an authentic connection, but also got to make business sense." - Marian Leitner Waldman

“We can drink our way to a cleaner planet on our own." - Marian Leitner Waldman

This episode is sponsored by Medjet. Medjet is the top-rated air medical transport and crisis response membership for travelers. If you’re hospitalized while traveling or your safety is threatened abroad, they get you home. Join Medjet before your next trip at Medjet.com.

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