S2S: Crafting A Marketing Strategy That Attracts Premium Clients Consistently - Part 2
We are excited to bring you part 2 of Kinsey’s Signature to Seven Mastermind that was recently held. If you have not listened to the first one, go back to Episode 13 - Designing A High-End Coaching Program That Can Scale.
In this episode, Kinsey will be focusing on messaging, marketing, and lead generation. This is really the meat of everything that we do as coaches. She will share the fundamental principles of marketing and selling to build a thriving coaching business, but also give you some tactical level strategies that you can start implementing today.
Do not miss these highlights:
05:22 - Your offer is the core of your messaging and marketing and the strategies you use to communicate the value of that offer.
11:12 - A look at the different Levels of Value - Implementation, Unification and Communication
22:17 - Marketing is all about how you reach people with your messaging, but it is also about reaching the right people as well.
29:29 - Discovering the different types of investors and their potential
43:49 - The 3 phases of your marketing journey - Captivate Phase, Connection Phase, and Close Phase
49:45 - Creating simple lead generation in Facebook and Instagram
53:22 - How the Facebook Group strategy is working like gangbusters
About the Host
Kinsey Machos, Marketing Strategist, is also a recovering people pleaser, self-sabotager, and corporate hustler. She helps entrepreneurs create and execute magnetic marketing and build expert brands so that they can get known, seen and heard online.
She believes that creating a business that’s 100% in alignment with SELF is one of the most important things that we can do as women -- because there’s an inner magic that we all have if we commit to an infinite pursuit of discovering (and re-discovering) that.
As a wife and a mom of three, family takes priority. And having a business that’s ran AROUND her lifestyle is a daily intention of hers.
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