Half of UK adults no longer read for pleasure. In today's world of 90-second TikToks and instant AI answers, can nonfiction books still grab readers?

In this episode, I reveal the nine critical elements that separate those forgettable, yawn-inducing business books from those that fly off shelves and change lives. 

Listen to find out: 

• How to create "switch-flicking" content rather than just stuff that "turns up the dial" (like Atomic Habits and The 5 Second Rule)


• Why your personal story creates the trust and connection readers crave


• The power of simple, practical frameworks readers can implement immediately


• How to use storytelling to make your concepts 22 times more memorable


• Why strong opinions and authentic voice trump neutral, academic approaches every time

So whether you're drafting your first manuscript or polishing your tenth, these insights will elevate your work from, “Yeah, it was okay” to, “Holy heck, that book changed my life.” 

I hope you enjoy listening.

Further resources from me

• Switch and Dial LinkedIn article


• 
  Sign up for the FREE Write Stuff newsletter here.
  


• 
  Book Strategy Hour - all info and link to book is here
  


• 
  Happy Writers Hub - The Happy Writers Hub - all info and link to join is here
  


• 
  My book, ‘Dare to Write: How to Write a Nonfiction Book to Grow Your Business,’ is available now on Amazon and on my website.
  

Connect with Steph:

Website: https://stephcaswell.com/

Instagram: https://www.instagram.com/stephcaswellauthor/?hl=en

LinkedIn: https://www.linkedin.com/in/stephcaswell/

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