Hello coffee people,My name is Irina Sharipova, and I am a coffee consultant and educator. I am also the host of the podcast “Coffee Business in the Middle East,” where we explore everything related to the coffee industry in the region. In each episode, I speak with key leaders in the coffee world, including roastery owners, green coffee traders, café entrepreneurs, and other coffee professionals.In this episode, we dive into the essential coffee equipment every café needs and explore smart business solutions for running a profitable coffee shop. From choosing the right machines to optimizing workflows and increasing revenue, we cover practical tips to help coffee shop owners make informed decisions. Whether you’re starting out or looking to upgrade, this episode is packed with valuable insights._______My Instagram —   / sharipova.coffee   My website - https://sharipova.coffee/ Antonio’s Instagram -   / antonio_orria   Victoria Arduino website -   https://victoriaarduino.com/en/home-en/Partner of the Venue - Victoria Arduino and Nuova Simonelli Experience Lab Dubai   / victoriaarduino_middleeast   _________________________________I am pleased to announce that “Coffee Business in the Middle East” will be featured at World of Coffee Dubai 2025 as an official podcast partner, taking place from February 10-12 at the Dubai World Trade Centre.In collaboration with DXB Live, I will be conducting live interviews with coffee professionals, providing valuable insights into the latest trends and developments in the coffee industry.Don’t miss this opportunity to participate in this exciting event. Secure your 3-day ticket pass to engage fully with all the activities and interviews.For more details, visit the official event website: World of Coffee Dubai 2025.