S3 Ep2 - Stories of Brand, Purpose and Transformation (Mary Beech, Scholastic)
Description
In Episode 2 of Season 3 we have the privilege of chatting with the inspiring Mary Beech, CMO and Chief Transformation Officer of Scholastic Corporation, the renowned global children’s publisher, education and media company.
It's hard not to think about “story” in the context of a 100 year old brand dedicated to publishing and distributing books that instill a love and passion for reading in kids of all ages. But Mary’s career journey before Scholastic, at companies like Ralph Lauren, Kate Spade and Disney, has included critical roles helping these organizations leverage their unique brand narratives.
Follow her on Linked in https://www.linkedin.com/in/maryrennerbeech/ where she shares her views on how to be a successful CMO, the role of story to convey purpose as well as driving a P&L, and generally how to be a good and gracious leader.
Hosted on Acast. See acast.com/privacy for more information.
United States
