DiscoverThe Full Time Function Musician PodcastS3E11 - Stop Losing Bookings: How a CRM Can Transform Your Music Business
S3E11 - Stop Losing Bookings: How a CRM Can Transform Your Music Business

S3E11 - Stop Losing Bookings: How a CRM Can Transform Your Music Business

Update: 2025-10-21
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In this episode of The Full-Time Function Musician Podcast, I chat with professional magician and Giggio founder Martyn Rowland, whose software has become the go-to booking management system for entertainers across the UK.


Martyn shares his journey from performing at corporate events to creating a tool that now processes millions of pounds of bookings every month. We discuss:




  • The early days of Giggio and how it evolved from a personal spreadsheet fix to a full-scale platform




  • Why every function musician should use a CRM before they “need” one




  • How automation, follow-ups, and pitch reminders can win you more gigs




  • The lessons Martyn learned building tech for creatives — and the overlap between magicians, musicians, and other live entertainers




Whether you’re juggling client admin or trying to scale your bookings, this episode is packed with practical insight on streamlining your business and freeing up time to focus on performing.


 


Connect with Martyn


@getgiggio


@martynrowland


www.getgiggio.com


www.martynrowland.co.uk


 


This episode is brought to you by Acoustic Backs And Tracks, your go-to source for premium acoustic backing tracks that sound and feel like the real deal.


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@acousticbacksandtracks


 


Boost Your Bookings: 7 Essential Marketing Strategies for Function Musicians


Get Your Free Guide Here -


www.infocusrecordingcompany.co.uk/marketingguide


 


@thefulltimefunctionmusician


 


feedback@thefulltimefunctionmusician.co.uk


 


www.infocusrecordingcompany.co.uk


@infocusrecordingco

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S3E11 - Stop Losing Bookings: How a CRM Can Transform Your Music Business

S3E11 - Stop Losing Bookings: How a CRM Can Transform Your Music Business

InFocus Recording Co.