What would make someone leave a secure corporate career for the unknown world of radio? In this episode, I’m excited to chat with Freda Liu, someone I’ve long admired for her bold career moves and her inspiring journey. From her corporate days at IBM to becoming a leading voice in Malaysian radio, Freda shares the pivotal moments that shaped her life, including the personal challenges that led her to redefine her path. Join me as we dive deep into Freda’s incredible story of reinvention and discovery!

IN THIS EPISODE
(00:00 ) From PR to IBM – why Freda’s career took an unexpected turn.
(01:00 ) Taking the leap: Leaving corporate life for something unheard of.
(02:00 ) What made Freda risk it all for a 30% pay cut?
(03:30 ) A painful turning point – how Freda’s personal challenges changed everything.
(05:00 ) The Wheel of Life: Freda’s tool for balance and fulfillment.
(07:30 ) What does it take to teach communication?
(11:00 ) How Freda thrived despite going through the toughest time of her life.
(15:00 ) The “good girl syndrome” – why women need to own their success.

Freda Liu
A powerhouse communicator and connector, Freda Liu is a global speaker, author, broadcast journalist, emcee, moderator and trainer. She believes in the concept of revolving to evolve; a journey she personally embodies and imparts to others through her books and her work.

Freda has written six books namely "Life's a Stage - Stories Of An Empowered Life, "PR Yourself” “Shake & Spear Your Business: The Romeo & Juliet Way,” & "Everybody Loves Ray" (biography), “Bursting Fixed Mindsets” and “In Your Skin.”

As a business broadcast journalist, she has conducted close to 10,000 interviews with thought leaders like Simon Sinek, Nobel Peace Prize Winner Muhammad Yunus of Grameen Bank, Former Prime Minister of Finland Alexander Stubb, author Stephen Covey, to former GE CEO Jack Welch.
https://fredaliu.com/ 

Your Host
Ritu Gupta Mehrish is a speaker, executive coach and author, with 20 years of corporate experience working in companies such as P&G, GE Capital and GE spin-off Genpact. In her last role, Ritu ran a multimillion-dollar business vertical with 1000 people across eight countries and five continents. Throughout her extensive career, Ritu has had the opportunity to work, coach and converse with leaders across the globe from diverse industries. Her business and leadership experience has enabled her to bring in a pragmatic approach to leadership development. Her client list of Google, PayPal, Swiss Re, JP Morgan, Applied Materials, Intel, Knight Frank, Johnson & Johnson, AIA, Medtronic, Wharton Executive Education highlights the level of expertise she brings to the leadership topic.
https://www.letsrewritetherules.com/
https://www.linkedin.com/in/ritugmehrish/
https://www.ritumehrish.com/ 

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