Is Curiosity Today’s Work Superpower?

What happens when you hit your career peak before 30? Or when the strategies that once worked in your job suddenly fall flat? What if you’re the one always asking questions and getting side-eyed for it?

In our latest Work Is Weird Now episode, we sit down with Emma Davies and Ruta Sudmantaite, co-hosts of the acclaimed Blame It On Marketing podcast.

With 12 seasons of podcasting and deep experience as fractional CMOs, Emma and Ruta have navigated uncertainty, burnout, and reinvention in marketing - a field made for the curious.

Key themes:

• Curiosity isn’t just a nice-to-have; it’s a survival skill in fast-moving industries like marketing.
• Embracing curiosity means being okay with risk, challenging the status quo, and sometimes being misunderstood.
• AI can fuel curiosity - if you use it intentionally as a learning partner.
• Building a curious work culture starts with space, permission, and shared goals.
• Curiosity comes with emotional labour, but it also makes work richer, more resilient, and more fun.

“You don’t get curiosity and doing new stuff for free,” says Ruta. “You’re going to mess up. But you’ve got to be okay with that. And keep rolling.”

📣 Follow Emma and Ruta at Blame It On Marketing

👀 And follow us on LinkedIn for more conversations about how work is weird now – and what we’re doing about it.