S3E7: Do creatives even belong in technical fields? With Alex Szukalski
Description
We’ve been told for years that you’re either creative or technical. But what if the most valuable people — and the most transformative work — sit right in the middle?
In this episode, we speak with Alex Szukalski, a senior leader in construction and author of What’s a Creative Doing in Construction?, about how creativity shows up in the most unexpected places — and why today’s technical fields need imaginative thinkers more than ever.
💡 Creativity in construction isn’t soft — it’s strategic.
🎯Being creative and technical isn’t a contradiction — it’s a superpower.
🧠 You can’t unlock innovation without psychological safety.
🤖 AI can’t replace lived human experience.
✨ Presence is key to generating ideas that matter.
Whether you’re an engineer, bid writer, PM, accountant, coder — or someone who’s ever quietly wondered “am I creative enough?” — this one’s for you.
Learn more about Alex's work here: Brain Spark | Creative coaching, mindset tools & ideas by Alex Szukalski ( illustrated self-development book)
United States
