S3E3 - Intentional AI: Smarter content creation with AI

Update: 2025-10-28

Description

In Episode 3 of the Intentional AI series, Cole and Virgil move into the next stage of the content lifecycle: content creation.

AI can write faster than ever, but that doesn’t mean it writes well. From prompting and editing to maintaining voice and originality, AI-generated content still requires human effort and judgment. In this episode, the team explores where AI can help streamline production and where it can’t replace the creative process.

In this episode, they explore:

How AI fits into the content creation stage of the lifecycle
Why AI-generated content often takes just as much time as writing from scratch
The key risks of AI content creation, including accuracy, effort, and authenticity
How to maintain your voice, tone, and originality when using AI tools
Why humans are still responsible for quality control and credibility
What happens when you test the same research prompt across three writing tools

This episode also continues the real-world experiment from Episode 2. Using the research compiled with Perplexity, the team tests how three content-generation tools—Jenni AI, Perplexity Pro, and Writesonic—handle the same writing task. The results reveal just how differently each model performs when asked to create original, publishable content.

A downloadable Episode Companion Guide is available below. It includes key takeaways, tool comparisons, and practical advice for using AI in the content creation stage.

DS-S3-E3-CompanionDoc.pdf

Upcoming episodes in the Intentional AI series:

• Nov 11, 2025 — Content Management

• Dec 2, 2025 — Accessibility

• Dec 16, 2025 — SEO / AEO / GEO

• Jan 6, 2026 — Content Personalization

• Jan 20, 2026 — Front End Development & Wireframing

• Feb 3, 2026 — Design & Media

• Feb 17, 2026 — Back End Development

• Mar 3, 2026 — Conversational Search (with special guest!)

• Mar 17, 2026 — Chatbots & Agentic AI

• Mar 31, 2026 — Series Finale & Tool Review

Whether you’re a marketer, strategist, or developer, this conversation is about creating content intentionally and keeping your human voice at the center of it all.

New episodes every other Tuesday.

For more conversations about AI, digital strategy, and all the ways we get it wrong (and how to get it right), visit www.discussingstupid.com and subscribe on your favorite podcast platform.

Chapters

(0:00 ) - Intro

(0:30 ) - Smarter content creation with AI

(1:00 ) - Effort doesn't go away

(3:20 ) - Tool / LLM differences

(5:34 ) - Audience fit & voice

(7:44 ) - We tested 3 tools for AI content creation

(10:08 ) - Testing Jenni AI

(13:23 ) - Testing Perplexity

(14:55 ) - Testing Writesonic

(16:55 ) - Key Takeaways

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