S4 Ep 5: What to prep before writing a single word (Hint: VOC)
Description
There are a BUNCH of ducks you need to have in a row before you can start writing your copy (if you want it to be successful, that is). The list is too long to cover in its entirety in one episode, so this is the first of a short series about what to prep before writing your very first word.
Today's episode of Cutting Chai Stories with Jayati Vora focuses on "Voice of Customer."
What is it? Why is it important? And how do you as a fledgling marketer figure out what the voice of YOUR customer (even before you have a single one).
Thank you Yana, Angela, and The Cupcake Carriage for asking me this question and sparking the idea for this episode!
If you want to see real-life examples of marketing in the wild, hear zany stories from my life and the business and copy lessons I draw from them, and generally be in touch more often, sign up for my twice-a-week email newsletter, Chai in my Inbox. No spam, easy unsubscribe, and a shot of my signature masala every Monday and Thursday.
Subscribe here: https://www.cuttingchaistories.com/subcribe
United States
