If you're just joining in, this is the second episode in a three-part mini series answering the question: What do I need to prep BEFORE I write a single word of copy?

Last week's episode on Voice of Customer was the first; if you missed it, you can catch up here: https://podcasts.apple.com/us/podcast/s4-ep-5-what-to-prep-before-writing-a-single-word-hint-voc/id1504011822?i=1000565705402

Today we're talking about nailing our core transformations. Your product or service may have several benefits and even more features, but what's the ONE change that your customers will experience when they buy it?

Listen for two examples of a product and a service, plus three exercises that'll take you through crafting a brand transformation of your own.

There's one more episode to go in this mini series; subscribe so you don't miss it!

And if you liked it, if you found it useful, come hang out with me in my email newsletter, Chai in my Inbox. I send it out twice a week, with copy inspiration, writing tips, and funny stories from my life. You can sign up through this link to get a free checklist of the 12 things to do before you send your next email: https://www.cuttingchaistories.com/12emailcomponents