Kaveri Camire, the Chief Marketing Officer (CMO) of DXC Technologies, to delve into the multifaceted world of B2B marketing. Kaveri shares her impressive 20-year career journey at IBM and the significant transition to her current role. The conversation explores various themes, including brand positioning, international marketing, corporate culture, and the adoption of AI in marketing strategies. Kaveri emphasises the importance of building personal and professional narratives and how that helps frame new market categories. The discussion covers her hands-on approach to team building, the challenges of navigating large organisations, and her methodologies for driving growth and innovation through data-driven decisions. Kaveri also touches upon notable client partnerships, the intrinsic value of human connection in business, and the power of effective storytelling.

05:00 Lessons from IBM: Innovation, Global Operations, and Market Categories

08:30 Kaveri’s Role at DXC Technologies: Brand Positioning and Growth

10:00 Navigating Large Organizations: The Power of Humility and Networking

14:50 Experimentation in Marketing: Start Small and Scale

18:30 The Importance of Face-to-Face Meetings: Learning from Global Teams

22:50 Getting to Know the Company: Aligning with Sales and Offering Leaders

28:30 Customer Relationship Management: Listening and Innovating [30:00 ] Real-world Applications: Success Stories with Key Clients

36:00 Business Value of Sponsorships: Client-led Value in Partnerships

42:02 Strategic partnerships and sponsorships

45:38 Challenges and advice for CMOs

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