S4E06: Tiffany Willis from Starbucks on Owning the Narrative and Compelling Storytelling in IR
Description
IR is about more than just numbers–what turns an IR program from good to great is the ability to transform the numbers into narrative. In this episode of Winning IR, Mark Fasken sits down with Tiffany Willis, Senior Vice President of Investor Relations at Starbucks, to discuss the art of storytelling in investor relations. Tiffany shares insights from her extensive experience in IR and offers advice to IROs looking to build their storytelling abilities, successfully manage stakeholders, and become the bridge between corporates and The Street.
Listen to the full episode to learn more about:
- Developing storytelling skills
- Crafting a compelling narrative in IR
- Aligning with executives
- Consistency in messaging
- Balancing proactive and reactive communication
- Owning your narrative
- Advice to aspiring IROs
Winning IR is brought to you by Irwin.
For more winning ideas, subscribe to Winning IR wherever you get your podcasts.
For more information, visit getirwin.com/winning-ir
United States
