Today, I’m joined by Steve Hershberger- an entrepreneur, innovator, and endurance athlete with a story that’s nothing short of extraordinary.

Steve has built and led companies across technology, analytics, and manufacturing, and he holds 13 U.S. patents in IoT and decision science. His work has always been about one thing: transforming insights into growth strategies and unlocking new, sustainable profit pools.

But Steve’s journey goes deeper. Over the years, he’s studied what really drives human and organizational Flow and from that, he developed the S.E.A.T. process for Organizational Flow™.

Outside of business, Steve is an endurance athlete who has competed in some of the toughest gravel cycling races across North America and Iceland. And it was on that path that life threw him its greatest challenge. In May 2024, just days before the legendary Unbound 200, Steve was the victim of a hit-and-run that stopped his vitals for several minutes. He came back from a near-death experience with a broken back, broken neck, and a dozen other injuries.

And yet here he is. His recovery and resilience fuel the way he now teaches and leads: helping organizations disrupt the static that short-circuits Flow, shift from “can’t” to “possible,” and build cultures of high performance.

This is more than entrepreneurship. It’s about survival, purpose, and unlocking Flow in business and in life.