Rob Mortimer, Founder and CEO, Fuelre4m



The first guest on the ship.energy podcast in October is Rob Mortimer, Founder and CEO of Dubai-based Fuelre4m. Rob has taken on the challenge of transforming how industries think about fossil fuels, with a focus on modernising outdated practices through innovation, digitalisation, and cutting-edge technology. 



At Fuelre4m, Rob spearheaded the development of Re4mx, a fuel optimisation technology that improves fuel efficiency by up to 20% while reducing emissions by as much as 80%. He also led the development of Styrex, a world-first innovation that recycles polystyrene waste into sustainable fuel, helping industries transition to circular economy models. 



Before launching Fuelre4m, Rob honed his leadership skills across various sectors. His role as Managing Director at Valley Utilities Ltd demonstrated his ability to drive business growth while focusing on the sustainability of energy resources. Additionally, his time as Managing Director at Catomance Ltd provided him with extensive experience in technical and regulatory leadership within the fuel and energy industries.



In conversation with ship.energy’s Lesley Bankes-Hughes, Rob explains how Re4mx technology can move the dial on conventional marine fuel in terms of energy content, combustion and emissions reduction. He also sets out his concerns over the accuracy of current data on fuel consumption and how that data is being collected and interpreted, and he gives his perspectives on how digitalisation can optimise the accretion and value of data.