In this episode, Barry and Phil are joined by Podcaster, Entrepreneur, Author, and the Founder and CEO of Ginni Media, Ginny Saraswati. With roots in Sri Lanka, Ginny shares her story of spending a decade in terrestrial radio in her adopted hometown of Melbourne, Australia, seeing the trend toward "autonomous listening", eventually starting her own podcast, and taking her listeners with her to New York. In the process, she found herself advising fellow podcasters on the craft of storytelling and the importance of creating an authentic audio identity. Thus was born her company, Ginni Media, to go along with "The Ginni Show", a podcast about podcasts. We talk about what makes for a good podcast idea, a good name, a good host, and a good guest experience. We wrap with Ginni giving us a thorough grading on what we are doing well, what we can improve upon, and most importantly...who does it better. Enjoy!

Drinks: High Noon Pineapple Hard Seltzer, Trillium Brewing Company Congress Street IPA, Aquafina water

Links: www.ginnimedia.com