DiscoverThe Focus Group PodcastS6 Ep18: Sarah’s First Focus Groups
S6 Ep18: Sarah’s First Focus Groups

S6 Ep18: Sarah’s First Focus Groups

Update: 2026-01-03
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Sarah started doing focus groups in 2018 and 2019 hoping to save the Republican Party from Trump—by finding a primary challenger who wouldn’t embarrass themselves. Instead, she discovered voters who were fine with Trump, and she picked up a years-long addiction that turned into this show. We listen to audio from Sarah’s earliest focus groups with reluctant Ohio Trump voters, and not-so-reluctant New Hampshire Trump voters. Then, Sarah and producer Conor Kilgore take some listener questions and look ahead to 2026 races.



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S6 Ep18: Sarah’s First Focus Groups

S6 Ep18: Sarah’s First Focus Groups

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S6 Ep18: Sarah’s First Focus Groups

S6 Ep18: Sarah’s First Focus Groups

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