“It wasn’t luck. I worked every single second of the day – I was obsessed with it. I wanted independence for myself, for my family, and I didn’t want to go back to Jacksonville.”

In 2022, Daniella Pierson was named the youngest, wealthiest, self-made BIPOC woman in the world by Forbes. The 28-year-old grew her first company, The Newsette, to a $200 million dollar valuation without taking on a single investor. As a one-woman operation, she advertised through word of mouth and ran the company from her college dorm room.

She wasn’t just working against a full college course load. Pierson also battled OCD and ADHD diagnoses. Her mental health experiences would help inspire the mental fitness startup Wondermind, confounded with Selena Gomez in 2022. Two years later, Pierson is already onto her next project: Breadwinner, a financial literacy brand dedicated to helping young visionaries turn their barriers into building blocks. 

In this View From The Top interview, Pierson sits down with Zach Doherty, MBA ’24, to discuss her entrepreneurial journey, work life balance, and what’s next for Breadwinner. “This is my ecosystem of everything that I have proven in my story. None of my businesses have ever been me first.”

Stanford GSB’s View From The Top is the dean’s premier speaker series. It launched in 1978 and is supported in part by the F. Kirk Brennan Speaker Series Fund.

During student-led interviews and before a live audience, leaders from around the world share insights on effective leadership, their personal core values, and lessons learned throughout their career.

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