DiscoverSleeping Barber - A Marketing PodcastSBP 087: What Would It Take To Change Your Mind? With Prof Dan Ariely.
SBP 087: What Would It Take To Change Your Mind? With Prof Dan Ariely.

SBP 087: What Would It Take To Change Your Mind? With Prof Dan Ariely.

Update: 2024-09-05
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In our latest podcast episode of the Sleeping Barber Podcast, we had the pleasure of speaking with Prof. Dan Ariely, a renowned behavioural economist and the James B. Duke Professor of Behavioural Economics at Duke University.


Dan is also the co-founder of several companies, including BeWorks, and the author of eight books, his latest being "MisbeLIEf." This episode dives deep into the fascinating world of behavioural economics, focusing on how misinformation and stress can significantly impact decision-making in both personal and business environments.


We hope you enjoy this episode as much as we enjoyed recording it!




Our Guest:


Prof. Dan Ariely - https://www.linkedin.com/in/danariely/


James B Duke Professor of Behavioural Economics at Duke University



  • Co-founder of multiple companies including BEWorks - the world’s leading behavioral change firm

  • Author of 8 books, including Predictably Irrational and the most recent MisbeLIEf

  • TEDTalk Speaker



Our Hosts:


Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠


Get in touch with our hosts:



  • Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/

  • Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/



Timestamps:


0:52 - Intro to Dan


3:36 - Behavioural Economics of Choice: The Economist Subscription


7:21 - The human brain is like a swiss army knife


9:30 - The inspiration of MisbeLIEf - COVID & death threats


12:59 - All of us have the potential to become misbelievers


15:15 - Mistrust in businesses & business leaders


16:30 - Stress affects our ability to trust


18:58 - Psychological resilience is affected by social connections


21:06 - Social isolation for employees hired during COVID


21:44 - Treating employees well can improve stock market returns


25:15 - ETF to track holdings based on how employees feel about where they work


25:44 - The trouble with counting the % of women in senior positions


30:38 - Two types of stress, one is harmful


32:33 - Seeing patterns where there are none


34:56 - The 2 components of misbelief


37:10 - Brands & influencers


39:47 - Improving trust on social networks


42:53 - We need to get better at consuming information


44:35 - People come to marketers too late


46:38 - Removing confirmation bias by changing the way we search


47:44 - Flush toilets and learning to understand


51:16 - Rather than argue the facts, accept ambiguity


53:50 - How to change people’s minds


55:05 - Why ostracism is so destructive


56:30 - Learn more about Dan


59:05 - Post-Pod Discussion with Marc and V


Background Research & Literature:


Dan’s Website https://danariely.com/ 


Links to all his papers, videos etc.  https://danariely.com/resources/#v-thoughts-of-the-week


Links to his books https://danariely.com/books/ 


Center of Advanced Hindsight https://advanced-hindsight.com/


Irrational Capital ETF https://finance.yahoo.com/news/irrational-capitals-hapi-outperforming-p-120000068.html


Center for Advanced Bureaucracy  https://centerforbureaucracy.com/ 


The Life We Should Live https://www.thelifeweshouldlive.com/

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SBP 087: What Would It Take To Change Your Mind? With Prof Dan Ariely.

SBP 087: What Would It Take To Change Your Mind? With Prof Dan Ariely.