SBT010: Avoid the death zone through Customer Experience with Graham Christie and Robert Kinkade of CX360
Description
The importance of Customer Experience is well known, but its criticality vs other important business priorities is less well understood.
Graham Christie and Robert Kinkade of CX360 have delivered major pioneering projects in the world’s largest mobile phone company, global car brands, international airlines, major government departments, massive retail organisations and more.
In this conversation they walk us through the criticality of customer experience and share practical case studies.
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