In this episode we talk to Maddy Osman on content strategies that drive engagement and SEO results. Maddy goes through her process and discusses various tools she uses to help with content development.

Points we discussed:

• Enterprise, B2B, SASS, Web Hosts


• Obsession with style and reader experience


• Create custom graphics


• Content gap analysis


• Product descriptions, landing pages


• Clearscope data


• Marketmuse


• What are the metrics you most use to gauge success


• organic traffic, returning visitors, backlinks,


• What do you count as a conversion?


• Keyword rank tracking


• They work with Goodcover - renter's insurance


• NextS - most traffic


• Look at people also ask questions


• Featured snippets


• Google quality rater guidelines


• Process street


• Grammarly


• Kinsta


• Tea Leaves

Where to find Maddy Osman:

• https://twitter.com/maddyosman


• https://www.linkedin.com/in/madelineosman/


• https://www.youtube.com/c/MaddyOsman


• https://www.pinterest.com/maddyosman/


• https://www.theblogsmith.com/