SEO Topical Authority, Content Structure, and Cannibalization - Episode 132
Description
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1:54 What is topical authority?
Episodes that talk about relevancy:
https://www.youtube.com/watch?v=ErBbW69GYYs
https://www.youtube.com/watch?v=kS-Fh3QXB8A
2:03 What is relevancy?
2:29 How do you get relevancy?
3:21 Why does this matter?
3:32 The 4 things you need to rank.
Episodes that talk about the 4 things you need to rank:
Complex version: https://www.youtube.com/watch?v=W3L7tAil0Bg
Fast version: https://www.youtube.com/watch?v=v_5kChCMQHQ&pp=0gcJCRUKAYcqIYzv
Episode that talks about penalties:
https://www.youtube.com/watch?v=ElGAxpB8q1A
5:14 How authority is passed
5:56 Most of your time will be used getting backlinks
6:35 Why do you need to care?
7:07 How relevancy works in ranking
7:30 Why search engines want to give good results
8:23 How authority works in ranking
9:06 Relevancy answers the question "will my website appear in the search results?"
9:37 Authority answers the question "what position will my website be in the search results?"
10:23 How should you structure the content on your site?
10:50 How to create posts
11:16 What is not ok.
11:34 Definition of cannibalization
United States
