A lot of people think serum is another unnecessary beauty step the skincare industry has created to sell more products people don't need. This train of thought couldn't be more wrong. Serum is the base layer of skincare you use after you've cleansed and toned the skin. All the actives and results driven ingredients for your skin needs go in to serums and they are tailored according to specific concerns. For example: If you're feeling that the change in the weather is drying your skin, you can use a serum specifically for hydration. Differently from your moisturiser, you can and should change serums according to your skin concern. They also prepare your skin to receive the moisturiser (which is the next step in skincare routine). Nothing But The Truth.

Pinks Boutique is an award-winning, eco luxe skincare line used by professionals. Our mission is to create the world's very best organic, vegan friendly skincare and treatments. Our complete range can be used in spas and at home. We believe in telling the truth; no greenwashing, just therapist endorsed, certified organic products and brilliant expert advice that equips you to get the best results. Pinks Boutique. Nothing but the Truth

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