Your work is beautiful — but in today’s world, it’s not enough.

In this episode, Ben Hartley and Noella Andre sit down with powerhouse husband-and-wife duo Lilly and Vic of Lilly Red to talk about the real secret to standing out in the wedding industry: building a personal brand and using social media with intention.

From Lake Como to San Francisco and back again, Lilly and Vic share their journey of creating a magnetic brand rooted in fashion, emotion, and experience — and how photographers can stop hiding and start showing up online in a way that actually converts.

You’ll learn:

• Why your Instagram grid isn’t your brand — and what is


• How to define your personal brand pillars (and use them to attract aligned clients)


• Practical tips for showing up on social media — even if you don’t want to be on camera


• The formula Lilly & Vic use for high-performing Reels


• Why luxury clients aren’t just looking for perfection — they’re craving personality

Whether you’re posting every day or totally overwhelmed by social, this conversation will help you stop overthinking, gain clarity, and create content that works.

Links & Resources:

Instagram: https://www.instagram.com/lillyred.creative

Website: https://lillyredacademy.com

[FREE RESOURCE] Learn 30 Creative Strategies To Get Photography Clients – Each day, for 3 days, I’m going to share with you 10 ultra unique + creative ways to attract dream clients to your photography business (without spending a bunch of money).

SFP Mastermind Group – Join a community of photographers who are passionate about growing their businesses

Booked Solid – Get The PROVEN step-by-step framework hundreds of photographers have used to grow their photography business to over $100,000+

P.S. If this episode fired you up, hit subscribe and leave a review! It helps us reach more photographers ready to break through their limiting beliefs and build six-figure businesses with purpose.

The post SFPP 286: How to Build a Personal Brand as a Wedding Photographer (That Actually Books Clients!) with Lilly Red appeared first on Six Figure Photography.