SI Swimsuit Issue Shocks; GenZ and the Diverse Segmented Media : BP 05.09.19
Description
SI Swimsuit Issue Shocks Readers... cue feigning outrage, and KOP welcomes back University of Florida communications professor Andrew Selepak to talk about GenZ and the Diverse and Segmented Media.
Sports Illustrated tells swimsuit issue buyers "It's Time to Rethink Everything You Thought You Knew about the SI Swimsuit Issue. They state:
"The issue celebrates beauty in all its forms. Pretty faces? Yes — but also so much more. Mothers. Athletes. Businesswomen. Women of color. Women of different shapes and sizes. Women from all walks of life"
Much like the Nike and Gillette campaigns before them, feigned outrage leads the conversation and misleads the good intent.
Plus, we welcome back University of Florida communications professor Andrew Selepak, who is the director of a graduate program in social media.
We talk about the feedback he gets from his students about the changing media landscape. He talks about how we live in a diverse and segmented media marketplace where media companies are continually serving smaller and smaller niche audiences. We also talk about social media influencers, censorship and much more.
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