In this episode, Neil Walker from SIBA discusses the challenges faced by independent breweries, including market access and profitability. He highlights the impact of COVID-19 on consumer behaviour and the launch of the Indie Beer campaign aimed at raising awareness about independent breweries. The conversation delves into consumer misconceptions about what breweries are independent and the importance of supporting local businesses. Neil emphasises the need for clear identification of independent breweries and the campaign's goals to bridge the gap between consumer preferences and actual purchasing behaviour.

Indie Beer Campaign Website: https://indiebeer.uk/

SIBA Website: https://www.siba.co.uk/

Have any questions about the show? Drop us a message!

Support the show

Shop for craft indie beers at our online store and get 20% off your first order when you subscribe to our newsletter. Follow us on our socials for the latest beers to hit The Beer Rep shop.

We deliver to the UK only. Free delivery to UK mainland for all orders £60 or more.

Online Store https://thebeerrep.com/shop

Instagram https://instagram.com/thebeerrepchatswith

TikTok https://tiktok.com/@thebeerrepuk

YouTube https://youtube.com/@thebeerrepchatswith

Facebook https://facebook.com/thebeerrepchatswith