SNIPPET: Generation Z on Email Marketing with Sophie Corizzo
Update: 2022-04-11
Description
We're taking a break this week, so here's our newest Snippet! In this bonus episode, Jen and Natalie interview Sophie Corizzo, Humans of Email producer—who's also our resident esports and squishmallow aficionado. We talk about Generation Z's perspective on email marketing, how the fold is *totally* real, and how brands should be more authentic in their voice to capture the new generation's attention.
We'll be back next week with another full-length episode!
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