SOCIAL MEDIA: From 0 to 700,000 Followers, with 84 Lumber
Update: 2025-06-12
Description
In this episode of LBM Talks Social Media, Amy Smiley, VP of Marketing & PR at 84 Lumber, shared the mentality and tactics that took them from their small social media presence in 2016 to roughly 700,000 followers on all their platforms combined in 2025.
Key points Amy shared include the Super Bowl ad that skyrocketed their brand awareness, how innovation and remaining digitally current contributed to their growth, and the kind of themes their content is built around.
This is a story of investing in the digital landscape and reaping its rewards.
Thank you PWT for sponsoring this episode of LBM Talks Social Media.
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