Here in the UK the advertisement institution has since around 2012 had an uninspiring reputation of shoe-horning foreign messaging that has always kind of seemed out of place especially around Christmas time.

With the last five or those years using this shoe-horn effect to assimilate the MESSAGE! from genderless aliens all the way to an unrealistic portrait of living within the United Kingdom.

This leads us to this week! Where I observed my first Christmas advertisement provided by an influential market leader today in 2025. This time around though! This advert felt different? Filled with a multitude of very relatable messaging the should upon observation warm your heart and your soul if you can relate! If you have the priceless pleasure of being a father to teenage children that if you are honest within yourself! Could feel like they are constantly being influenced away from you!

If you know…You know?

I seldomly feel inspired to create as I truly pride myself on relying on experienced life influences from my own past experiences rather than replicate from others! Hence the term Soul-Unique,

Yet! I found myself deeply captivated by this advertisements timing & multi layered portrait of what reflects today’s reality of being a Father… 

- The invisibility felt from owning your responsibilities of leading your clan…

- The meaningfully small gift with a big heart A simple Record that envokes your fondest Musical memories,

- The Value of spending quality time together over the constant bombardment from outside influences attempting to split your family’s nucleus,

I Welcome you back to your own memories where inspiration Dance tracks will be once again back to you in this totally Free-Styled event served one glorious record at a time… 

Enjoy MJ,

Soul A:M Records Vinyl Uncut all rights reserved 2025