SPECIAL EPISODE: Understanding Your Customer with Iain McMichael
Description
In this special episode Paul talks to executive sales coach Iain McMichael about chapter 2 of Paul's book, Rule the World. We talk about the importance of understanding your customers wants and needs, and how, by playing them off against each other you can build real conflict in your storytelling to generate a sale.
To get in touch with Iain, find him on LinkedIn - https://www.linkedin.com/in/iaingm/
To stay updated with all things Rule the World, visit https://weareopusmedia.com/podcasts/
To buy the book, Rule the World: Master the Power of Storytelling to Inspire, Influence and Succeed, click http://a-fwd.com/asin=1913170942
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