Episode 085

Released on: March 15, 2025

On this episode of the Self-Publishing Tips & Tricks podcast, we sit down with bestselling poet and marketing expert Shelby Leigh to explore the essential strategies authors need to thrive on social media. Shelby shares her journey from anonymously posting poetry online to building a successful brand that helps creatives market their work with confidence. We dive into mindset shifts around self-promotion, practical ways to streamline content creation, and how social media platforms—especially TikTok—can drive book sales. She also opens up about the unexpected challenges and benefits of both self-publishing and traditional publishing. Whether you're struggling with marketing or looking to expand your author platform, this episode is full of valuable insights to help you make animpact!

WEBSITES/ITEMS MENTIONED IN THIS EPISODE:

 🌟 “How to Start on TikTok and Instagram as an Author | AuthorTube Writing Conference 2023,” marketing by shelby: https://youtu.be/15KOJQ4wV64?si=zyceB018dxMtIT9B🌟 “Diversifying Your Income Streams as an Author,” marketing by shelby: https://www.youtube.com/live/7J6g_IWgQrw?si=TMl_bQOKQWke3MV8🌟 You can still do a late pledge to Shanon’s Kickstarter:https://www.kickstarter.com/projects/sdhuston/a-curse-of-wings-and-gems/

YOU CAN STILLCATCH ALL THE FREE REPLAYS FOR THE 2024 AUTHORTUBE WRITING CONFERENCE👉 https://bit.ly/2024-AWC-Playlist

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 CONNECT WITH SHELBY LEIGH!

 🎥Subscribe to Shelby for weekly marketing videos: https://www.youtube.com/@marketingbyshelby🌐 Grab her marketing freebies here: https://www.marketingbyshelby.com/freebie❗ Explore all marketing guides and courses: https://www.marketingbyshelby.com/marketing-offers

 CONNECT WITH US!

 ▶Shanon’s (S.D. Huston) Links: https://linktr.ee/sdhuston

▶Ben Pick’s YouTube: https://www.youtube.com/c/Running2Write

▶Ben Pick Instagram: https://www.instagram.com/running2write

▶Jamie’s (J.M. Celi): Facebook: https://www.facebook.com/jm.celi.54

▶Jamie’s (J.M. Celi): YouTube: https://www.youtube.com/@authorjmceli

▶Jamie’s (J.M. Celi): Threads: https://www.threads.net/@jm_celi

▶Jamie’s (J.M. Celi): Blue Sky: https://bsky.app/profile/jmceli.bsky.social

▶Jamie’s (J.M. Celi): Instagram: https://www.instagram.com/jm_celi

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#selfpublishingtipstricks #sptt